Founded in 2005, Formative Innovations Inc. is a creative + technology firm that defines, develops, and manages custom digital solutions that often play a major role in how our clients do business.

We also help organizations operate more securely and effectively through our partnerships with industry leaders. We are value-added resellers of the products and services offered by Bambora (eCommerce), Entrust (Digital Certificates), F-Secure (Best-in-Class Security), and Microsoft (Office 365 & Azure).

Our strength lies in the knowledge and experience that we have gained over the past 19 years. We have designed and developed everything from engaging websites and mobile applications; to interactive learning platforms and business-critical systems that manage key processes throughout an organization. Our knowledge and experience spans multiple industries, including healthcare, financial services, and entertainment, which allows us to provide valuable insights from other industries that our clients may not have previously considered.

The Formative team is comprised of a diverse group of professionals such as business advisors, creative designers, application developers, and devops engineers that work in close collaboration with clients to deliver tailored solutions that are both innovative and highly effective.


As a company, we strive to provide our clients with the best project outcomes and customer experience possible. This shared goal drives the way we work, the investments we make in our own capabilities, the people we add to our team, and how we manage all client interactions.

We support our goals through the following core values that we adhere to everyday:

Always be learning and experimenting! Complacency is our nemesis.
Be courteous, professional, and helpful at all times and with everyone we engage.
Treat our client's budget and intellectual property as if it were our own and manage it with the same care. Nothing leaves our office environment.
Leverage the latest technology, processes, and methodologies to maximize our efficiency and pass along those savings to our clients.
Let our actions speak for themselves by seizing every opportunity we are given to demonstrate our work ethic and the value we bring to the table.
Share our knowledge and experience freely with each other so that we can continue to grow as a team.


Andrew Bromfield, President & CTO

Andrew's mission is to help organizations grow by helping them detect and seize new opportunities as they emerge in the marketplace. He leverages technology as an effective tool for service differentiation and process innovation, while remaining focused on the business and human aspects required to achieve what Formative's clients define as success.

As Formative's President, Andrew's primary responsibilities include the creation and management of strategic initiatives and the realization of the company's long-term vision. In addition, Andrew continues to play a key role in the design and development of project deliverables because it's the execution of great ideas that brings him the most satisfaction.

Prior to founding Formative Innovations Inc., Andrew acquired his diverse skillset by earning a Bachelor of Commerce in Information Technology Management from Ryerson University, where he majored in systems development and implementation. He immediately applied that knowledge through various technical roles at DoubleClick (now a Google company) and then in the area of risk management and business advisory throughout Canada and the United States while at PricewaterhouseCoopers (PwC).

His interests include the advancement of artificial intelligence and its impact on the future of work, landscape photography, videography, and watching his son and daughter pursue their love of tennis under his wife's exceptional guidance.